why they are needed in care and what are they

TOWhat tasks do serums solve, what are the most famous products in this category, and how to apply them correctly?

Why use serums?

“You are not alone in your ignorance …” – cheerfully notices journalist of the American portal about beauty and health Into The Gloss. A Harvard Medical School resource Harvard Health Publishing collects a galaxy of experts to explain how these treatments work and how to apply them correctly. It turns out that not everyone understands for what purpose to buy serum, if you already use a moisturizer and (or) nourishing agent. But the fact is that serums do not moisturize the skin in the usual sense of the word, unlike creams and lotions. They have highly concentrated formulations (the concentration of active ingredients is higher than in creams), are quickly absorbed and deliver the necessary components under the skin to restore, regenerate and improve the quality of the skin. Sisley brand expert, cosmetologist Natalia Abramova explains in more detail the action of the serums: “They are needed to activate those skin mechanisms that“ fall asleep ”by the age of 30. You can use a premium cream, but not see its effect – the skin simply does not know what to do with the consistency that was applied to it. Therefore, we are talking about the importance of using these funds. It is impossible to solve the problem of loss of elasticity only at the level of the epidermis, you need to work deeper – this is what serums are for ”.

For this reason, experts recommend serums as one of the main anti-age remedies. From the age of 18, the quality of the elastic fiber deteriorates. At 25, the process of collagen production slows down, and by the age of 30, due to a slight change in hormonal levels, the skin may be less susceptible to the effects of cosmetics or beauty care. “By this time, every woman has a slight decrease in skin tone, and the volume of the dermis is halved compared to 17 years old. Therefore, 30 years is the age when a serum for the skin of the face is a priori needed, ”explains Natalia.

Which one is another question. Someone can use a remedy to restore tone and elasticity, someone can use care to fight wrinkles (if the skin is thinner) or age spots. It is important to discuss this issue with a beautician.

How to choose serums?

Not all serums work the same. Their effectiveness depends on the specific needs of the skin and how well the composition of the product meets these needs. If you need to remove age spots and lighten skin, look for kojic acid and glycolic acid among the ingredients. For overdried skin, a remedy with vitamin E, niacinamide, glycolic acid, ceramides is suitable. If you have oily problem skin, the face serum should normalize the activity of the sebaceous glands, have an antiseptic effect, soothe the skin, which means there will be acids, plant extracts, allantoin among the components (read about the best products in this category here).

A hyaluronic serum for the face, as well as products with collagen peptides and stem cells, will be good. Other ingredients commonly found in these products are antioxidants (tea polyphenols, resveratrol) and retinol.

For example, one of the most famous serums in the world – Advanced Night Repair by Estée Lauder – contains more than 10 active ingredients, including the patented Chronolux CB ™ peptide (increases the vitality of skin cells, promotes the restoration of DNA and keratinocytes), Lactobacillus Ferment ( protects the skin from the negative effects of the environment), vitamin A, bisabolol, hyaluronic acid. For a detailed analysis of the tool, read link

The SISLEYA L’Intégral Anti-Age serum from Sisley, which the brand introduced in early 2019, contains the main active ingredients: sweet marjoram extract (awakens the activity of the enzyme responsible for the production of high-quality elastin) and the phytocomplex “Pro-Firm 7” (rejuvenates the cytoskeleton of cells ).

A separate category of products is oil-based serums. They are applied in the same way as classic treatments, but have a denser consistency due to the composition. The tasks of oil-based serums are completely different: from nourishing the skin (even oily) to cleansing (don’t be surprised). Among all the products, BeautyHack special correspondent Moore Soboleva highlights the most successful Skin Clarifier N75 from Bobbi Brown and concentrates from Kiehl’s (for more information, read here).

How to use the face serum?

Serums are applied to cleansed skin before using the cream. In this way, you increase the effectiveness of all subsequent funds.

An important point: first test the serum on a small area. Its powerful ingredients can irritate sensitive skin. Carefully, face serum with acids and other acid-containing treatments should be combined (the same rule works with retinol) – it is better to consult a specialist.