10 new fragrances to try




TOWhat is the smell of spring: sweet, playful, romantic? The BeautyHack selection includes 10 new fragrances for men and women inspired by the April sun.

Eau de parfum Madly in Love, Kilian

Tested by BeautyHack Editor-in-Chief Karina Andreeva

I am a huge fan of Kilian fragrances, and the My Kind Of Love collection has been stirring my mind for six months already: it is not without reason that it was created for young and lovers (I told about it here). 4 fragrances appeared in Russia last fall, and the fifth (Madly in Love) is launched this spring. I met him back in winter in New York and waited for him to appear with us. The aroma reveals sweet and sensual raspberry notes that dilute the middle notes of white tobacco and the base notes of black leather. In general, I’m not a fan of “skin” fragrances, but I fell in love with this one at first sight. Here, the skin is successfully combined with raspberries, which never cease to remind of themselves over and over again.

The full name of the perfume is Yes I Was Madly In Love But That Was Yesterday. I associate this scent with a new dizzying romance, when all the past is left behind, the pain has passed, and the emptiness has been replaced by a pleasant anticipation of new love victories.

Price for 100 ml: 11 300 rubles.

Eau de parfum Rose Goldea, BVLGARI

Tested by BeautyHack Editor Natalia Kapitsa

Do you know what morning smells like? I – yes! It has the scent of a blooming front garden, with a slight tinge of dew. Same as BVLGARI Eau de Parfum. It is tender, like the first rays of the May sun, and sweet, like strawberry cotton candy. The scent unfolds interestingly on the skin. First you hear the scent of a rose, then notes of pomegranate and musk are added to it, the final accords are peony and peach. Rose Goldea is perfect for flowing silk dresses, cotton sundresses and straw hats. This scent has already been given a place of honor in my suitcase for a trip to the sea – it began to cross out the days on the calendar.

Price: 4 250 rub.

Eau de parfum Loewe Esencia, Loewe

Tested by BeautyHack editor Sofia Vorobyova

And so we waited for the continuation of the legendary series – 32 years have passed since the creation of the second fragrance for men Loewe Esencia by perfumer Emilio Valeros. Bold and luxurious, the new scent complements the Loewe Esencia family: it is an attempt to reimagine the classics in the world of perfumery.

This is the most daring creation that I have ever felt on myself. Loewe Esencia contains a high concentration of essential oils, interspersed with red and green peppers, juniper and lavender florals as top notes, followed by a trail of cedar, wormwood, basil and vetiver. Patchouli and sandalwood complete the composition, complemented by the sweetness of tonka beans. And here it is, a sensual and timeless scent!

The iconic bottle comes in elegant black. It seems to me that no other color could convey masculinity in its original form. And the matte bottle with a wooden cap made of natural ash as if screams about the luxurious woody-spicy scent hidden in it.

Price on request

Hair spray Star Magnolia, Jo Malone London

Tested by BeautyHack editorial assistant Arina Zarudko

Can you already hear the soft tread of summer? For me, these gentle steps along the chamomile field are embodied in the Star Magnolia bottle. This is not just a hair spray that you can spray to give your look freshness and lightness, it is a real mood, the spirit of spring, warmth.

It can be used as a full-fledged scent – just for lovers of something weightless, flying away in a train. The fragrance – 2 in 1: like a spray that perfectly softens the hair, but also a floral cologne. Apply it to your hair, wrists and neck. I like to spray on the ends of my hair and a little on the crown. It contains incredible freshness, expressed in a citrus note of lemon, which opens the composition, magnolia and sandalwood.

Warm, light, inviting, relaxing. Just right for late spring and hot summer. Listening to him, I imagine myself with a wreath of white flowers on my head and in a light chintz dress on the shore of the lake – a kind of shepherdess from idyllic sketches. It will suit absolutely everyone, you don’t get tired of it, and you can mix it with your favorite perfume (I just advise you to do it only with light floral-fruity aromas).

Price for 50 ml: 3 900 rubles.

Toilet water Aqva Pour Homme Atlantiqve, Bvlgari

Tested by BeautyHack Senior Editor Anna Sherstneva

A fresh masculine scent with bright citrus notes won me over from the first breath! To begin with, a bright bottle of this eau de toilette is already just pleasant to hold in your hands. The bottle is made of deep blue glass and shiny silver metal – such a kind of sea pebble. The perfume itself belongs to the group of water and woody scents.

Its composition contains a combination of notes such as Sicilian lemon, bergamot, amber, sage, patchouli, sandalwood and vetiver. The scent is clearly revealed from the moment of application and remains on the skin throughout the day. It is fresh with distinct marine notes, making it perfect for summer days. I also want to note that the bright Aqva Pour Homme Atlantiqve perfume from Bvlgari will be the perfect gift for active men!

Price for 30 ml: 3 899 rubles.

Eau de toilette Eau Croisiere, Mugler

Tested by BeautyHack Editor-in-Chief Karina Andreeva

When I hold a limited edition scent in my hands, I often understand why it is like this: yes, it is special, not for everyone, and you need to get it in time. This is exactly what I can say about the new Mugler Eau Croisiere. It is a gourmand aroma that resembles an expensive vitamin cocktail of mango, grapefruit and currant sorbet. They are successfully diluted with notes of patchouli and praline. For me, this is a real breath of hot sun in the middle of spring: it will warm and delight even on bad days. Hurry up to buy in May exclusively in the Zolotoe Yabloko chain of stores!

Price on request

Eau de toilette Tommy now, Tommy Hilfiger

Tested by BeautyHack project manager Anastasia Lyagushkina

After listening to the scent, I imagined the image of his hero. And the hero of this fragrance is a young and ambitious man in a crisp white shirt (Tommy Hilfiger, of course) and rude, stylish jeans. If he smiles, then restrained, if he speaks, then surely, if he jokes, then everyone around him laughs, if he wears perfume, then he is dizzy.

The aroma is spicy, but fresh and unobtrusive. Warming and invigorating top notes play brightly: bergamot and mandarin. Base notes – moss and woody amber soften the tart heart of the fragrance: ginger, geranium and cardamom.

The bottle is laconic, like the scent itself, and stylish, like its hero, took pride of place on my husband’s shelf. I’ll tell you a secret – sometimes my hands reach for the bottle to apply perfume on my wrists, and I don’t even try to stop.

Price: 3 990 rub.

Eau de parfum 212 VIP Black Extra, Carolina Herrera

Tested by BeautyHack editorial assistant Arina Zarudko

There are fragrances from the category “you recognize in the crowd”: 212 VIP Black Extra is just that. I fell in love with the female version (I wrote about it here), and if the fragrances were human, the union of 212 VIP Black Extra and 212 VIP Rosé Extra would be perfect.

Men’s perfume has a completely different sweetness – more spicy, more oriental. The top notes of the perfume are a cocktail for a real man: rum and cola, flavored with ice and a slice of grapefruit. I am not kidding! An unusual combination of notes in a perfume, but this mix will easily drive you crazy. Next is citrus. It brings a pinch of freshness and a kind of “just from the shower” effect. It’s like your man just put on a crisp shirt, and before that casually sprayed perfume on his body.

Dilutes the composition of lavender and moss, the skin brings daring and masculinity. But the cherry on the cake is the base of the fragrance, which contains cocoa and musk. One imagines a luxurious hall in a casino, obscenely expensively dressed men throwing dice and spreading banknotes from leather purses on a gambling table. They wash down their victories with rum and eat up truffles.

This incredible mixture of leather, rum, cocoa and musk gives birth to an incredible ode to masculinity and sexuality. This fragrance is for the winners, for the confident and courageous, for the kings of the big city, who confidently put everything on the line.

Price on request

Niche perfume Leonella, Jacques Zolty

Tested by BeautyHack Editor Natalia Kapitsa

As soon as the stylish glass bottle got home, the peaceful way of life was disrupted. The mark “unisex” did its job – active military operations began to conquer the fragrant liquid. The operation ended with the signing of an agreement: day you, day me. Believe me, the niche Jacques Zolty perfume is worth fighting for. Daring and courageous, slightly insane and brutal – that’s all about him.

The perfume was created in early 2019, but has already acquired an army of fans. The sweetness of fruit with a gentle honey aroma is covered with a delicate veil, leaving behind a fragrant trail. The final accord of the composition is patchouli and resinous shades of amber. This is my new perfume love. The only pity is that she has to share – every drop is precious!

Price: 9 600 rub.

Eau de toilette Like Squad for her, Springfield

Tested by editorial assistant Anna Khobotova

90s at the peak of popularity. The Spanish brand Springfield has released a limited edition of Like Squad fragrances, inspired by the last decade of the 20th century.

I just love the fresh and light notes in perfume. It’s spring now, and the body requires lightness in everything. Refreshing top notes of the fragrance combine aquatic accords with citrus notes of lemon and peach. The heart of the eau de toilette is an aromatic bouquet of cyclamen, magnolia and jasmine. The combination of patchouli and musk completes the magical immersion in the era of the 90s.

The fragrance can be called energetic and feminine. Working and always busy girls (I just like that!) Will definitely like it.

Price on request
Text: Arina Zarudko