What beauty brands create Stories filters (and what do they look like)?

Hand this week, Yves Saint Laurent Beauty introduced its first Stories filter, the Neon Party Filter. The genre invented by Instagram turned out to be very useful for beauty companies: with the help of virtual masks, brands offer to test new shades of lipsticks and makeup options in general, and at the same time help users to hide traces of lack of sleep while recording Stories.

Neon Party Filter by Yves Saint Laurent Beauty

Kaia Gerber (brand ambassador since autumn 2018) spoke about the new filter to the insta-world in her account. Neon Party Filters is an opportunity to try makeup with one of four Yves Saint Laurent Beauty lipsticks: from soft pink and nude to rich scarlet. Bonus – tinted eyelashes and a fresh complexion. At the same time, you are as if inside an art installation. In order for the filter to appear in your Stories settings, just subscribe to your account @yslbeauty

Kylie Jenner by Kylie Cosmetics

In 2018, Kylie was one of the first to show how a beauty brand can harness the power of Stories. Calling the filter by her name, Kylie invited the girls to try seven shades of Kylie Cosmetics lipsticks: Shady, Candy K, Dolce, Glitz, Say No More, Posie K, Boy Bye. According to Instagram statistics, which leads digiday.com, four weeks after the filter was released, has been tested 1 billion times. The rules of use are just as simple – to be subscribed to a personal account @kyliejenner

Gucci beauty

A separate Instagram profile appeared at the beauty division of the fashion brand in September 2018. In support of the launch, the Gucci Beauty filter was announced, which makes it possible to “try on” three images in the Baroque era. They were invented by Alessandro Michele himself, and the first to try out the singer Soko and the writer Adam Eli. For the filter to load for you, subscribe to your account @guccibeauty

Diamond Ball by Rihanna

The owner of the Fenty Beauty beauty empire, Rihanna, took a different path. The girl came up with a filter with a more humane goal – to tell the world about the charitable organization she created. Clara Lionel Foundation… The Diamond Ball filter is a crown of diamonds. Moreover, in order for it to appear in your Stories, it is enough to have someone who is subscribed to Rihanna’s account or a charitable foundation, or subscribe yourself. We assume that this is not the girl’s last contribution to the development of augmented reality. And at Fenty Beauty (for what means does the editors love the brand – read here) must have its own filter!