The entire Instagram is littered with photos with sincere confessions of bloggers: what a “wow” color, “emoji” texture and “perfect” packaging.
Today I want to talk about which palettes have won recognition in the foreign market, but never appeared with us.
Many are attracted by the packaging – a palette of 4 refills, which unfold like a fan. Very tempting.
They are praised for their super color performance, rich pigment and affordable price. Not having time to start a business, they made a trick with bloggers, giving away more than half of the products. As a result: have gained popularity among the majority of users.
Kat von d beauty
Taiwanese girl Katie decided not to stop by creating a cool eyeliner – Tattoo liner… And then she created a palette of rainbow-colored shadows. After, she decided to release one more palette, then another … and another …
Very affordable price tag and quality that depends on the palette. Lottery, not shadows! The sizes of the palettes are reminiscent of the Chinese ones. Many people cannot resist 50 shades of brown and buy without hesitation – why should I have so much?
She broke all records for impressions in the feed of famous bloggers – Huda Beauty. But.
There are two camps: one is mad, the other is not.
The latter complain about the problematic application of pearlescent shades and the nondescriptness of matte, while the former do not notice either one or the other. Whom to believe?
Jeffree Star Cosmetics
A guy who hasn’t been a guy for a long time strives for the top of the cosmetic market. To do this, he launches a palette – Androgyny Eyeshadow Palette with huge refills. Praise everything and a lot that even I wanted to try it.
As you can see, the pace is accelerating every year, which is not keeping up with most brands.
Some try to take it with exceptional quality, others – with eccentricity and philosophy. What are you for?